If you’ve ever thought of trying to make money online, a lot of business models have probably come to mind. You could try blogging for a living. You could try freelancing. You could try buying and selling domain names. In fact, the only limit to your ability to make money online is your imagination. One of the most popular ways to make money off the internet is to build and operate an online shopping site. As you can well imagine, there are many ways you can go about doing this. You can do it the lazy way or you can do it the customized and focused way. The lazy way is to just buy a simple script online which takes product category feeds from big online retailers and with a click of a mouse and a few key strokes, you own your own online store. The more targeted and labor intensive way is for you to actually deal with manufacturers or distributors and painstakingly compiled together a list of products and services that are very specific to a particular audience or category of people. Regardless of which way you go, you will need to be able to promote your online shopping site if you expect to make money from it, that’s right. On the internet, no traffic means no money. This is why it is very important for you to learn how to promote your site the right way. Here are some of the best ways to promote an online shopping site.
Targeted product-based guest posts
Bloggers have a lot of influence on the internet. They may not have a big audience but the people that they do engage are quite emotionally engaged and tend to follow them. In other words, there’s a lot of trust. When people trust you, they are more than likely to listen to your recommendations. That’s why it’s important for owners and operators of online shopping sites to use blogs to drive traffic to their sites. There are many ways you can do this. You can use blog comments but blog comments are often abused. People who use blog comments tend to think that it’s a license to spam. As a result, most people don’t even read blog comments now and if they do, they tend to look at them with suspicion. The better way to get traffic from blogs is through guest posts. You approach a blog owner and tell them that you have some awesome content that you’d like to publish exclusively on their blog. In exchange, they should allow you to have one link or two in your biography line or “about the author” section. Most bloggers would love guest post because it’s a win-win situation. They get free content and you get free publicity. Use it responsively.
Incentivized user social media campaigns
The best promotions methods currently are Facebook and Twitter. Why? When groups of friends start talking about your product or service, their friends start talking about you, and friends of friends, and friends of those friends. See where this is headed? Your obscure marketing message can easily go viral and you can get a massive amount of traffic in a short period of time. Unfortunately, that social media marketing can be a hit or miss affair because you don’t really know what people will be engaged by. So you have to kind of throw a lot of spaghetti at the wall and hope something sticks. The best way to figure out social media message that can gain traction is to pay for people to share your message. This is where incentivized user social media campaigns come in. By holding special promotions, contests, and sweepstakes, you can get your message out there. You don’t even have to spend a lot of money. Sometimes you just need to spend money on a shirt or even a digital goodie like an honorable mention with a blog somewhere. Regardless, you need to work social media and incentivized people to share the word about your online shopping site.
Thriving content-based community
If you really want your online shopping site to stand apart from your competition and to truly become a market leader, you need to go the extra mile and build a community based on your content. A lot of people think that this is hard to do. Actually, it isn’t hard to do if you have a lot of great content. More importantly, you have to have great products or services. When your products and services are so awesome that they speak for themselves, people will naturally form communities around them and their friends will talk and so with their friends, so on and so forth. The key is to create content so it will generate community.